Job Description

Media Executive (Asso) - Wvir

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Wvir-Tv/Gvir-Tv 29News is the dominant #1 rated television station in the desirable Charlottesville market. 29News is consistently the top-rated station in all news day parts. The station is located on the historic Downtown Mall in the heart of Charlottesville's vibrant cultural district. As part of the Gray Media family, Wvir has best-in-class sales training.

Job Summary/Description: 29News, the #1 TV station in the market, is searching for a motivated and enthusiastic Media Executive to join our energetic, professional sales team.

Gray Digital Media (Gdm) and Wvir 29News seek a motivated, goal-driven, solutions-oriented, and enthusiastic Media Executive to join our energetic, professional team of advertising sales professionals. The primary responsibility of a Media Executive is to develop, sell, and implement creative marketing solutions using state-of-the-art targeted digital advertising (Programmatic, Ott, Email, Social, Gaming, Audio Streaming, Sem, Seo) and broadcast television solutions. The ideal candidate will excel at building long-term professional relationships with local and national advertisers and strategize and negotiate multi-platform marketing and advertising projects, working independently to achieve revenue goals. Through the use of effective research, marketing, and advertising, we collaborate with new clients to develop advertising solutions that help our advertisers FIND and KEEP their very best customers. In this role, you will be expected to prospect, close, and develop new business and build a client base. A winning attitude and desire to learn are a must! Wvir will provide extensive training and a proven sales process to help ensure your success.

Duties/Responsibilities include, but are not limited to:

• Build a list of prospective clients with guidance and assistance from Wvir sales managers
• Make phone calls to set appointments with business prospects
• Conduct sales calls in collaboration with Wvir sales managers
• Develop an advertising strategy/solution based on knowledge gained from the initial sales call
• Present advertising strategy/solution to business prospect
• Secure advertising contracts with new clients
• Work with Wvir and the Gdm team to ensure a successful advertising campaign

Qualifications/Requirements:

• Professional appearance is required, media sales experience preferred, must be tech savvy, possess excellent communication skills, and a can-do, team player attitude is a must.
• Are you energetic, positive, and goal-oriented?

Wvir-Tv/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (Eeo) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

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