Job Description

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Join to apply for the Manager, Consumer & Marketing Analytics role at Spartan

ABOUT US
Welcome to Spartan Race! We redefine working hard, playing harder, and being part of the most exhilarating team in endurance sports. Our events, including Spartan, Tough Mudder, and DEKA, push individuals and teams beyond their limits. We also offer fitness, health, and nutrition services to transform lives. Join us in breaking boundaries and making the impossible possible.

Description

About The Gig

Location: Boston, MA (Hybrid Schedule 4 days in office, 1 day remote)

Department: Marketing

Type: Full Time

Reports To: Todd Leiser

Spartan and Tough Mudder are seeking a consumer-obsessed, insight-driven Manager of Consumer & Marketing Analytics to lead forecasting, performance reporting, and customer behavior analysis across our North American and Owned & Operated events in the UK and Western Europe.

This role involves turning data into actionable insights to better understand our customers, optimize marketing, and improve product experience. You’ll collaborate with teams across Marketing, Product, Operations, and Finance to shape our growth and customer engagement strategies.

If you have a sharp analytical mindset and a passion for consumer behavior, journey mapping, and storytelling, this is your chance to impact a high-growth, experience-driven company.

Duties/Responsibilities

Consumer & Market Insights

• Collect and analyze data from sources like customer surveys, NPS, social listening, and digital behavior to understand preferences and trends.
• Conduct market and competitor research to identify gaps and opportunities.
• Map customer journeys to find friction points and improvement areas.
• Monitor performance metrics to drive experience enhancements.

Marketing & Business Performance

• Build and maintain forecasting and budgeting models, including a Live Tracker for procurement and operations.
• Forecast registration, revenue, and cash flow using data from platforms like TicketSocket, Active, and Holistics.
• Manage monthly dashboards integrating paid media, email, content, and web analytics.
• Deliver weekly performance reports for US, Canada, UK, and Europe events.
• Analyze user behavior and web content performance using Heap and GA4.

Cross-Functional Collaboration & Strategy

• Lead analytics meetings with stakeholders, sharing insights and recommendations.
• Partner with teams across Product, Marketing, Engineering, and Finance to implement data-driven solutions.
• Coordinate with Finance on forecasts, budgets, and actuals reconciliation.
• Support stakeholders with strategic insights based on data analysis.

Requirements

• 4+ years in consumer insights, marketing analytics, or related fields, ideally in consumer-facing brands or event-driven businesses.
• Deep understanding of customer behavior analysis, journey mapping, and market research.
• Advanced skills in Excel/Google Sheets and experience with BI tools like Holistics, Looker, Tableau.
• Familiarity with GA4, Heap, HubSpot, and digital ad platforms.
• Strong communication and project management skills.
• Experience working with diverse datasets and translating data into strategic insights.

Preferred Experience

• 3-5 years working with large consumer data sets (>250k) in marketing analytics.
• Experience with NPS, CSAT, or VOC methodologies.
• Experience with churn analysis and customer retention strategies.

Who You Are

• A strategic thinker comfortable working directly with senior leadership, with a hands-on approach to data and storytelling.
• Curious and analytical, asking “why” and “so what” about datasets.
• Cares about customer experience and believes data improves it.
• Fast-moving, solution-oriented, able to handle messy data.
• Effective cross-functionally, delivering insights that influence decisions.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Wellness and Fitness Services

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